PARHELION
Jewelry
Parhelion is a jewelry brand founded by Billur Altinordu. A halo of design ideas rendered real: It's a cut into nature's perfection, and everything man-made, a flow in the mind's eye capturing beauty. Atelier Parhelion interprets concepts into handmade wearable objects.
Brand Identity - Packaging - Art direction
We wanted to create a design with its own unique language, inspired by the past. In line with this idea, we have expanded the entire brand identity. You will find yourself in an experience that carries you to another time period,
from the moment you step in.
We created the key emblem inspired by the wind roses on the rooftops.
Our color palette was based on rustic tones.
