In this brand rework, we retained the well-known logo and created a new system around it. We enhanced typography and grid system, improving usability and readability on the web. In consultation with the brand, we developed a new color palette that is both energetic and delicate. To complement the new look, we designed a monogram emblem, offering new ways to utilize it in small spaces and enhancing the overall brand feel.
Additionally, we designed the website where you can experience Scott Miller's new look in all its details. To reinforce the brand's new perception, we created a modern and easy-to-use design.