SPRING AFFAIR
Service
Naming – Brand Identity – Packaging – Art Direction
Spring Affair is a fashion brand specialize in creating pretentious party dresses for women. In his heart is a celebration of confidence, style, and the allure of night-time glamour.
As Parcour Studio, we were tasked with the naming, visual identity, and packaging of the brand. In the brand’s name, we wanted to capture the sparkle of nightlife while also appealing to the users’ moods. Spring Affair was created with the image of an energetic and open-minded woman who always carries the freshness and vitality of spring within her.
