OJO Tiger Tempest, Spirit Animal candle collection packaging design by Parcour Studio

Ojo

Ojo is a lifestyle candle brand inspired by the rhythms of everyday life. Whether it’s bold, calm, joyful, or nostalgic, each fragrance is crafted to match a mood and turn small moments into meaningful memories.

Service
Brand Identity – Packaging Design – Art Direction
Credits
Client: Gürok Group
Brand Identity, Packaging Design & Art Direction by Parcour Studio
Brand Strategy, Verbal Identity, Product Stories & Product Names by Brands with Superpowers
All images are owned and produced by OJO Candles
Video Art Direction by Now happens
Photography & Video Production by Archive34Studio
OJO Tiger Tempest, Spirit Animal candle collection packaging design by Parcour Studio

Rooted in the 75-year heritage of the Gürok Group, Ojo blends design expertise with modern sensibilities. With a production capacity of 45,000 candles a day, Ojo brings together luxury, creativity, and emotion—inviting you to light a candle, set the tone, and enjoy the moment.

 

Ojo empowers its users to transform their internal rhythms whenever they desire. It achieves this through creative stories that enable the experience of different rhythms, eye-catching designs inspired by fashion, and special scents that complement these designs. The experience offered by Ojo, appealing to the senses of sight and smell, allows users to embark on an extraordinary journey.

OJO burning candles, Switch the Rhythm slogan typography design, brand identity design by Parcour Studio
OJO burning candles, brand identity design by Parcour Studio
OJO Love at First Sight candle collection with gradient colored glass jar holding hands and pink background
OJO Love at First Sight candle collection with gradient colored glass jar holding hands and pink background
OJO candle, purple glass jar, burning candle with matches and gray background
OJO candle, purple glass jar, burning candle with matches and gray background
OJO logo design by Parcour Studio, animated logo, motion graphics
Design Approach
Ojo is a scent-driven lifestyle brand that empowers its users to transform their inner rhythm whenever they choose. By combining fashion-inspired, eye-catching designs with carefully curated fragrances, Ojo offers a multi-sensory experience that engages both sight and smell. Through this layered approach, the brand invites users on an extraordinary, personal journey that goes beyond the ordinary.

 

The corporate identity and packaging system have been developed not only to express the brand’s visual appeal, but also to embody Ojo’s core promise and rhythm. The brand’s dynamic visual language is shaped around the theme of rhythm—brought to life through vibrant graphic elements, fashion-forward typography, and motion-inspired compositions.

OJO logo design by Parcour Studio, orange background
OJO logo design by Parcour Studio, white background, gray letters
OJO emblem design by Parcour Studio, animated emblem
OJO emblem design by Parcour Studio, animated emblem
OJO emblem design by Parcour Studio, yellow sticker and pink background
OJO emblem design by Parcour Studio, yellow sticker and pink background

Inspired by the diffusion of light, the graphic language includes clean, detailed visuals that reflect the energy and variety of different rhythms. These illustrative elements are designed based on tonal values and serve to support the brand perception without carrying symbolic meaning.

 

Ojo’s brand color palette conveys a vibrant, modern, and energetic identity. Rather than focusing on individual colors, the strength of the palette lies in their combination and hierarchy of use. This chromatic balance plays a key role in reinforcing the desired perception of the brand.

 

Through this integrated system, Ojo is not merely a product—it becomes a sensory experience that brings rhythm and emotion into everyday life.

OJO brand identity design, orange shopping bag and dark blue background
OJO brand identity design, orange shopping bag and dark blue background
OJO brand identity design, orange and pink business cards
OJO brand identity design, orange and pink business cards
OJO brand graphics design by Parcour Studio, graphics animated, branding, brand identity,
OJO brand typography design by Parcour Studio, Switch the Rhythm slogan, branding, brand identity, orange background
OJO brand typography design by Parcour Studio, branding, brand identity, white background
OJO First Kiss typography, Rhythm of the Heart, pink background
OJO First Kiss typography, Rhythm of the Heart, pink background
OJO candle collection designs, colorful candle jars and orange background,
OJO candle collection designs, colorful candle jars and orange background,
OJO logo design by Parcour Studio, blue candle jar view from top
OJO Spirit Animal candle collection with orange, turquoise, red glass jars and green background with grass
OJO Tiger Tempest typography, Spirit Animal Collection, orange background, brown typography
OJO Tiger Tempest typography, Spirit Animal Collection, orange background, brown typography
OJO Tiger Tempest candle collection with orange and brown glass jar, in forest, green background
OJO Tiger Tempest candle collection with orange and brown glass jar, in forest, green background
OJO Tiger Tempest candle collection with orange glass jars, orange packaging box and purple background
OJO Tiger Tempest candle collection with orange glass jars, orange packaging box and purple background
OJO Tiger Tempest candle collection with orange glass jars candle family and orange background
OJO Tiger Tempest candle collection with orange glass jars candle family and orange background
OJO Peacock Elegance typography, Spirit Animal Collection, green background, blue typography
OJO Peacock Elegance typography, Spirit Animal Collection, green background, blue typography
OJO Peacock Elegance candle collection with turquoise and blue glass jar, in forest, green background
OJO Peacock Elegance candle collection with turquoise and blue glass jar, in forest, green background
OJO Peacock Elegance candle collection with green, turquoise glass jar, turquoise packaging box and orange background
OJO Peacock Elegance candle collection with green, turquoise glass jar, turquoise packaging box and orange background
OJO Peacock Elegance candle collection with turquoise and blue glass jar, and white background
OJO Peacock Elegance candle collection with turquoise and blue glass jar, and white background
OJO Ladybug's Luck typography, Spirit Animal Collection, red background, black typography
OJO Ladybug's Luck typography, Spirit Animal Collection, red background, black typography
OJO Ladybug's Luck candle collection with red and black glass jar, in forest, green background
OJO Ladybug's Luck candle collection with red and black glass jar, in forest, green background
OJO Ladybug's Luck candle collection with red and black glass jar, red packaging box and gray background
OJO Ladybug's Luck candle collection with red and black glass jar, red packaging box and gray background
OJO Ladybug's Luck candle collection with red glass jar candle and red background
OJO Ladybug's Luck candle collection with red glass jar candle and red background
OJO Spirit Animal candle collection with orange, turquoise, red glass jars and white background
OJO Rhythm of the Heart candle collection with gradient colored glass jars and pink background
OJO Date Night typography, Rhythm of the Heart Collection, orange to purple gradient background, white typography
OJO Date Night typography, Rhythm of the Heart Collection, orange to purple gradient background, white typography
OJO Date Night candle collection with gradient colored glass jar, cherries and pink background
OJO Date Night candle collection with gradient colored glass jar, cherries and pink background
OJO Rhythm of the Heart candle collection with gradient colored glass jars, gradient colored packaging boxes and pink background
OJO Rhythm of the Heart candle collection with gradient colored glass jars, gradient colored packaging boxes and pink background
OJO Date Night candle collection with gradient colored glass jars and purple background
OJO Date Night candle collection with gradient colored glass jars and purple background
OJO First Kiss typography, Rhythm of the Heart Collection, pink red gradient background, white typography
OJO First Kiss typography, Rhythm of the Heart Collection, pink red gradient background, white typography
OJO First Kiss candle collection with gradient colored glass jar, white clouds, stairs and pink background
OJO First Kiss candle collection with gradient colored glass jar, white clouds, stairs and pink background
OJO First Kiss candle collection with gradient colored glass jars and pink background
OJO First Kiss candle collection with gradient colored glass jars and pink background
OJO First Kiss candle collection with gradient colored glass jar and pink background
OJO First Kiss candle collection with gradient colored glass jar and pink background
OJO Love at First Sight typography, Rhythm of the Heart Collection, pink yellow gradient background, white typography
OJO Love at First Sight typography, Rhythm of the Heart Collection, pink yellow gradient background, white typography
OJO Love at First Sight candle collection with gradient colored glass jars, flying envelopes with hearts and pink background
OJO Love at First Sight candle collection with gradient colored glass jars, flying envelopes with hearts and pink background
OJO Love at First Sight candle collection with gradient colored glass jar holding hands and pink background
OJO Love at First Sight candle collection with gradient colored glass jar holding hands and pink background
OJO Love at First Sight candle collection with gradient colored glass jars and pink background
OJO Love at First Sight candle collection with gradient colored glass jars and pink background
OJO Rhythm of the Heart candle collection with gradient colored glass jars, gradient colored packaging boxes and pink background
OJO Rhythm of the Heart candle collection with gradient colored glass jars and white background
OJO Language of Flowers candle collection with white glass jars and purple background
OJO Blissful Magnolia typography, Language of Flowers Collection, white background, orange typography
OJO Blissful Magnolia typography, Language of Flowers Collection, white background, orange typography
OJO Blissful Magnolia candle with white glass jar and dark background with pink magnolias
OJO Blissful Magnolia candle with white glass jar and dark background with pink magnolias
OJO Language of Flowers candle collection with white glass jars, white packaging box and white background
OJO Language of Flowers candle collection with white glass jars, white packaging box and white background
OJO Blissful Magnolia candle with white glass jar and orange pink background
OJO Blissful Magnolia candle with white glass jar and orange pink background
OJO Serene Lavender typography, Language of Flowers Collection, white background, purple typography
OJO Serene Lavender typography, Language of Flowers Collection, white background, purple typography
OJO Serene Lavender candle collection with white glass jars and purple background with lavender
OJO Serene Lavender candle collection with white glass jars and purple background with lavender
OJO Serene Lavender candle collection with white glass jar, white packaging box and pink background
OJO Serene Lavender candle collection with white glass jar, white packaging box and pink background
OJO Serene Lavender candle collection with white glass jars and purple background
OJO Serene Lavender candle collection with white glass jars and purple background
OJO Mystical Orchid typography, Language of Flowers Collection, white background, pink typography
OJO Mystical Orchid typography, Language of Flowers Collection, white background, pink typography
OJO Mystical Orchid candle with white glass jar and dark background with orchids
OJO Mystical Orchid candle with white glass jar and dark background with orchids
OJO Mystical Orchid candle with white glass jar, pink orchid flower and pink background
OJO Mystical Orchid candle with white glass jar, pink orchid flower and pink background
OJO Mystical Orchid candle with white glass jar and pink background
OJO Mystical Orchid candle with white glass jar and pink background
OJO Language of Flowers candle collection with white glass jars, white packaging box and white background
OJO Language of Flowers candle collection with white glass jars and white background
OJO Masculine Rhythms candle collection with purple, dark green and dark blue glass jars and checkered background
OJO Game Night typography, Masculine Rhythms Collection, dark blue background, golden typography
OJO Game Night typography, Masculine Rhythms Collection, dark blue background, golden typography
OJO Game Night candle collection with blue glass jar, golden printed typography and checkered background
OJO Game Night candle collection with blue glass jar, golden printed typography and checkered background
OJO Game Night candle collection with dark blue glass jars and orange background
OJO Game Night candle collection with dark blue glass jars and orange background
OJO Game Night candle collection with blue glass jar and white background
OJO Game Night candle collection with blue glass jar and white background
OJO Flirty Joe typography, Masculine Rhythms Collection, purple background
OJO Flirty Joe typography, Masculine Rhythms Collection, purple background
OJO Flirty Joe candle collection with purple glass jar and checkered background
OJO Flirty Joe candle collection with purple glass jar and checkered background
OJO Flirty Joe candle collection with dark purple glass jars and orange background
OJO Flirty Joe candle collection with dark purple glass jars and orange background
OJO Flirty Joe candle collection with purple glass jar and purple background
OJO Flirty Joe candle collection with purple glass jar and purple background
OJO Man Cave typography, Masculine Rhythms Collection, green background, golden typography
OJO Man Cave typography, Masculine Rhythms Collection, green background, golden typography
OJO Man Cave candle collection with blue glass jar, golden printed typography and checkered background
OJO Man Cave candle collection with blue glass jar, golden printed typography and checkered background
OJO Man Cave candle collection with dark green glass jars and purple background
OJO Man Cave candle collection with dark green glass jars and purple background
OJO Man Cave candle collection with blue green glass jar and blue background
OJO Man Cave candle collection with blue green glass jar and blue background
OJO Masculine Rhythms candle collection with purple, dark green and dark blue glass jars and white background
OJO logo design by Parcour Studio, Switch the Rhythm, candle lightning with matches
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