Casc Tonics
Casc Tonics blends ancient traditions with simple solutions to meet today’s gut health needs.
Service
Branding – Visual Identity – Packaging Design – Art Direction
Casc Tonics’ mission is to bring bitter back into modern diets, offering natural and effective solutions for digestive health. With a focus on gentle, ancestral approaches to digestive wellness, the goal is to educate and empower individuals to make informed choices that help restore balance and vitality to everyday life.
They encourage incorporating the bitters into a daily routine to experience the positive impact on overall gut health.
A high-taste, sophisticated look that flirts with the world of fashion. More than just a health benefit, it is also an accessory. Feminine and distinguished by its preferences.
Our logo has a calligraphy-inspired anatomy, yet it captures a modern and contemporary look. We aimed for a block-like appearance, creating a rhythm with sharp lines and variations in thickness.
While designing the brand’s color palette, we used strong colors inspired by the fashion world. Alongside warm tones, we included green to reference nature. We expanded the brand’s color palette by incorporating darker shades of each color into the scale, allowing for tone-on-tone usage.
We aimed for a clean appearance. With a minimalist approach, we avoided clutter and worked towards a cool aesthetic. The packaging emphasizes bold colors referencing cosmetics and fashion.
