Casc Tonics
Casc Tonics blends ancient traditions with simple solutions to meet today’s gut health needs.
Service
Branding – Visual Identity – Packaging Design – Art Direction
Credits
Photography by Elif Sanem Karakoç & Cihan Kaymakçalan
Their mission is to bring bitter back into modern diets, offering natural and effective solutions for digestive health. With a focus on gentle, ancestral approaches to digestive wellness, the goal is to educate and empower individuals to make informed choices that help restore balance and vitality to everyday life. They encourage incorporating the bitters into a daily routine to experience the positive impact on overall gut health.
While developing the Casc brand, our primary goal was to create a sophisticated look that subtly nods to the world of beauty. We aimed to shift the perception of the product from that of a typical dietary supplement to an accessory—an object that reflects the user’s taste and outlook on life.
In constructing the logo’s anatomy, we drew inspiration from calligraphic lines. This reference allowed us to create smooth and fluid curves, which we contrasted with sharp terminals to add visual tension. The lowercase “a” was designed to resemble a drop, subtly distinguished from the other letters without disrupting overall harmony. For the overall logo posture, we sought a compact and confident appearance.
Warm and bold tones were our initial target for the color palette. Casc’s color universe was defined with a limited yet refined set of hues that reflect an elegant and assertive identity. By extending the palette through thoughtful shade variations, we enriched our range of color alternatives.
For the product and packaging design, clarity and cleanliness were our top priorities. On the shelf, the product is designed to speak directly to the consumer, while in a bag, it acts like a personal accessory—blending in seamlessly with other cosmetic items and integrating effortlessly into a daily routine.
