Sale Pepe
Located in Istanbul’s Kadıköy district, Sale Pepe brings the essence of Tokyo-style pizzas to a cozy and welcoming space, where direct interaction with customers is at the heart of the experience.
Service
Naming – Branding – Visual Identity – Packaging – Illustration – Social Media
In 2023, Sale Pepe was opened in the Kadıköy district of Istanbul, featuring Tokyo-style pizzas. The main concept centers around a small and warm place with direct contact with customers. The chef is always at the forefront with pizzas made right in front of you.
At that stage, our responsibilities are determining the brand name and strategy, defining the brand world, designing the mascot, creating illustrations, and producing printed materials.
This small and cozy place in Istanbul which allows customers direct involvement in production process a cat was an inevitable choice for our mascot.
In our custom-made logo, we referenced from a traditional Italian look and pizzeria feel, keeping the letters traditional yet bold and unique. By using a single color in the brand’s color palette, we achieved direct differentiation, and this limitation also shaped distinct solutions for our printed and digital communications. We designed a visual world, which spreads across the entire brand by arranging typography, color, and illustrations according to the needs.
